What’s Metaverse and NFT: 10+ key figures to know in 2022

Metaverse and NFT: 12 key figures to know in 2022

Difficult to escape the metaverse for several months, as the subject is at the center of discussions. A few days ago, Carrefour ignited Twitter with a video presenting virtual job interviews with a very “Second Life” aspect. If some are very critical of a web3 that is still far from existing, Gartner is much more optimistic about our future uses. The consulting company estimates that 25% of people will spend at least one hour a day in the metaverse in 2026.


It remains to be seen how and to do what. As explained in a recent interview , Christophe Cotin Valois, CEO of Welcome Max, ” uses in the metaverse remain unclear. Many will break their teeth and it seems likely that the use will be where it is not expected, as is the case for augmented reality which is mainly used today in training and industry.  »

While the contours of these future immersive virtual worlds remain to be defined, the race for innovation (and communication) is already well underway for brands. HR communication operation for Carrefour on The Sandbox (where the group bought land with a “  surface equivalent to 30 supermarkets ”), numerous brand experiences on Roblox (Nike, Gucci, Ralph Lauren, etc.)

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or even partnerships between Fortnite and Balenciaga or Air Jordan… Without forgetting the “Metaverse Fashion Week” which took place in March on Decentraland, with in particular Tommy Hilfiger, Estée Lauder or Dolce & Gabbana. The collaborations are numerous, especially on the side of mass distribution and retail.

We cannot talk about the metaverse without addressing two other subjects: NFTs (see our guide on this subject) and cryptocurrencies, which are currently the most advanced consumer aspects – or at least those that generate the most revenue. business.

Without prejudging the rest of the story, where are we currently on these subjects? We have selected 12 key figures that provide a clearer idea of ​​the current importance of the metaverse and NFTs.


  • Meta announced the hiring of 10,000 people in the next 5 years in the European Union to work on the subject.

  • 62% of French people do not see the point of virtual worlds according to a barometer from the iligo research agency .

  • 25% of people will spend 1 hour a day in the metaverse by 2026, according to Gartner

  • According to the firm Grand View Research (GVR) , the turnover linked to the metaverse could reach 678 billion dollars by 2030 , an average annual growth rate approaching 40% .

  • Bloomberg sees even bigger, with an estimated revenue of $800 billion in 2024 .

  • The Roblox platform claims 54 million daily active users in the first quarter of 2022. The number of monthly active users was 202 million in April 2021.

  • The Sandbox, on the other hand, caps out at 350,000 monthly active users .

  • During its second season, The Sandbox generated 4.7 million visits , for 1.12 million hours played (i.e. less than 15 minutes on average per session).

  • The Sandbox is still valued at $4 billion .

  • The most expensive NFT in the world has been sold for $91.8 million.This is The Merge, a work of art by PAK, which has been purchased by 28,983 collectors.

  • NFT sales brought in $25 billion in 2021 , with more than $20 billion in the second half alone. This figure did not reach $100 million in 2020.

  • In total, according to DappRadar, more than 28 million wallets traded NFTs in 2021, up from 545,000 in 2020.

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